WMXtra Newsletter (21): 5-19-23

Author

Josh Muskin
May 19, 2023

May 19th edition:

Between a rock and a hard place… there’s you.

With less budget and higher acquisition goals year over year.

Fair? Nah.

Real challenge? Yup.

Our top article today might just be your favorite if you’re in that position!

Enjoy, and happy Friday 😛 

2023: Less budget, bigger goals (how to deal with it)

Marketing budget cuts and hiring freezes got you down? Don't worry – this article has got you covered. Learn how to make the most of your existing resources by optimizing your strategy, focusing on high-impact activities, and leveraging free tools and resources to drive results and maximize ROI.

Protect your SEO from SPAM

Are you concerned about spam sites impacting your anchor text signal? Check out this article for insights from Google on how they protect against spam and ensure the integrity of their ranking algorithms. Learn how to safeguard your site against manipulation and maintain the quality of your link profile.

Digital media spending on the rise (again)

Get ready for the 2023 upfronts! This article explores the latest trends and predictions for digital ad spending, with a focus on streaming giants like Netflix and Amazon. Learn how these platforms are changing the game for advertisers, and what the future holds for programmatic, OTT, and other key channels.

An SEO guide to nofollow, UGC, and sponsored links

Do you want to optimize your website's link strategy? This article explores the latest best practices for using rel="nofollow," rel="ugc," and rel="sponsored" links to improve your SEO and comply with Google's guidelines. Learn how to distinguish between different types of links, avoid penalties, and boost your search rankings with a smarter approach to link building.