Digital Marketing Insider (I.A.N.7): 2-16-24

🎉 🎊 Howdy, Marketing Insiders! 🎉 🎊

Welcome back to the heart of our "Internal Author Newsletters" (I.A.N.), your Friday beacon of marketing insights, released faithfully at 5 am ET.

Today's spotlight? Unlocking the Secret Why Only 20% of Tech SEO Matters🌐✨

Our seasoned guide on this SEO journey is none other than our Search Engine Optimization Specialist, Tanner Medina. A true wizard when it comes to unraveling the intricacies of Tech SEO and optimizing site performance! 🧙 

Tanner put together a 24 page DEEP dive on this subject, and quite frankly, it is too big to fit completely in this standard newsletter format.

So I am going to give you a preview below, and if you want to read the full article, I highly recommend you go check it out on our blog here: Unlocking the Secret Why Only 20% of Tech SEO Matters.

As always, we look forward to sharing deep dives into the topics that matter to you, our Marketing Insiders!

Unlocking the Secret Why Only 20% of Tech SEO Matters

Technical SEO (Tech SEO) stands as a crucial yet often overlooked cornerstone among the four main pillars of SEO, frequently shrouded in misunderstanding and not fully leveraged.

Many Tech SEO initiatives hinge on completing exhaustive checklists or audits generated by SEO tools, with SEO professionals dedicating countless hours to addressing each item—only to witness minimal impact on their efforts.

Despite ongoing debates regarding its relevance, the significance of Tech SEO has been underscored by Google Search Advocate John Mueller, who has recently addressed misconceptions about its diminishing importance. In a notable response on X, previously known as Twitter, Mueller emphasized, 

This statement reinforces the idea that a technically optimized website remains a fundamental component of any robust SEO strategy, yet many SEOs still hesitate to engage deeply with Tech SEO.

Exploring the variety of Tech SEO tasks reveals significant differences in their impact. This observation brings the 80/20 rule, or Pareto Principle—named after Italian economist Vilfredo Pareto—into the spotlight, suggesting a focused strategy for better results.

This principle suggests that by concentrating on the 20% of Tech SEO tasks that yield the most significant results, marketers can achieve 80% of their overall outcomes.

This article aims to dissect which Tech SEO tasks truly drive the majority of results, identify those that might be less impactful, and explore the reasons behind these dynamics.

Distinguishing Between SEO and Tech SEO

Before we delve into Tech SEO systems, strategies, and best practices, it's crucial to understand how Tech SEO differs from the other pillars of SEO. The four main pillars of SEO are:

• Technical SEO (Tech SEO)

• On-Page SEO

• Off-Page SEO

• Content

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