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Your 2025 Marketing Guidebook: Trends, Insights, and Strategies to Stay Ahead

December 23, 2024

Digital Marketing Insider: 12-23-24

Hey Marketing Insider,

As the holiday cheer fills the air and we prepare to welcome a brand-new year, it’s the perfect time to reflect and refresh your marketing strategy for 2025.

Does your strategy need a holiday makeover?

We’ve curated the most impactful insights to guide your digital marketing planning for the coming year. Here’s a sneak peek at what’s trending:

  • Adapting to Change: Discover how Agile marketing can future-proof financial services.

  • SEO Evolution: Learn key takeaways from Google’s December 2024 Core Update to boost your rankings.

  • B2B Innovation: Explore top ad investments for 2025, including AI personalization and ABM.

  • Instagram’s Power Play: Unlock strategies to amplify campaigns with Meta’s advanced tools.

Read the full insights now!👇

Overcoming Compliance Challenges in Financial Services Marketing

Navigating the stringent regulations of financial services marketing can be daunting. Understand how adopting agile marketing strategies enables teams to streamline workflows, enhance collaboration, and swiftly launch compliant campaigns. 

Google December 2024 core update rollout is now complete

Google's December 2024 core update is here, refining search rankings to deliver more relevant results. If you’ve noticed shifts in your website's performance, now’s the time to focus on creating user-first content. Stay ahead of the curve—optimize your strategy today.

New Research Reveals B2B Marketers’ Top Areas Of Advertising Investment In 2025

B2B marketers are focusing on social media (61%), AI tools (60%), video (53%), and podcasts (50%) as key ad investments for 2025. With 64% adopting B2C tactics like TikTok and Instagram, strategies are evolving fast. Learn how these innovations can shape your advertising plan.

Instagram is looking to be Meta's advertising powerhouse

Instagram is leveraging Meta's powerful advertising ecosystem to cement its role as a leading platform for targeted marketing and revenue growth. Discover how to harness these strategies and stay ahead in a competitive landscape. Don’t wait—elevate your marketing game now.

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