Transforming Digital Marketing: AI, Cookies, SEO, & Social Commerce with DMI!

Author

Jona Fritchie
July 24, 2024

Digital Marketing Insider (176): 7-24-24

Hey Digital Marketing Insiders!

Get ready for an exciting edition of your favorite newsletter!

This week, we're diving into how AI is revolutionizing code migrations, exploring Google's decision to keep cookies on Chrome, and sharing top-notch SEO analysis tips for your competitor research.

Plus, we're uncovering the dynamic shift from Google to social media in the world of commerce. You won't want to miss these insights to elevate your digital marketing game!

Accelerating code migrations with AI

Discover how Google's new AI-powered workflows are revolutionizing code migrations. By leveraging machine learning models, Google streamlines complex code transformations, reducing manual effort and speeding up the process. This innovative approach enables developers to focus on intricate tasks while AI handles routine changes, enhancing overall efficiency and effectiveness in maintaining vast codebases.

Advertisers react to Google keeping cookies on Chrome

Google has decided to keep third-party cookies on Chrome, sparking mixed reactions among advertisers. While some are relieved by the delay, others stress the importance of focusing on first-party data and privacy strategies. The move highlights ongoing challenges in balancing privacy concerns and advertising effectiveness.

Ask An SEO: What To Analyze On Competitors Sites For SEO

Learn how to analyze your competitors' SEO effectively. Focus on key elements such as schema, page content, backlinks, and site architecture. Avoid mimicking their strategies; instead, identify gaps and areas for improvement to create a superior user experience and SEO performance. By understanding what competitors are doing right and where they fall short, you can optimize your site strategically and gain an edge in search rankings.

From Google To Social Media: The New Era Of Search And Commerce

The digital marketing landscape is rapidly evolving from being Google-centric to one where social media plays a dominant role in search and commerce. Businesses must adapt by rethinking their strategies to leverage the growing influence of social platforms in reaching and engaging customers effectively.

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