Digital Marketing Insider (39): 6-30-23

Author

Josh Muskin
June 30, 2023

June 30th edition:

The ever-recognizable wailing sound of sales reps scrambling to hit their quotas…

The scratching of pencils as your marketing targets are increased by upper management (no, not your budgets, silly)…

Yes, we’re here. Welcome to the end of Q2. 🍻

Which begs one question…

How are you setting your campaigns up to succeed in the second half of 2023?

If you need some ideas, here are 4 really good ones that can help.

You’ve got this 💪

Get those custom elements outta your tag (or incur Google’s wrath)

Google's John Mueller warns against using custom elements in the head section of your HTML. This Search Engine Journal article explains the potential negative impact on your website's SEO and indexing. Learn the best practices to ensure optimal search engine performance.

How to “SEO” for voice search like Siri, Google & Alexa (hint: similar to how you optimize AI results)

Embrace the future of SEO with voice search optimization in this City Life article. Discover why this emerging trend is crucial for staying ahead in the digital world and learn effective strategies to optimize your website for voice search. Don't miss out on this game-changing opportunity.

“So AI’s here… is my marketing career screwed?”

Will AI replace human marketers? Explore this thought-provoking question in Neil Patel's blog post. Learn about the potential of AI in marketing, its limitations, and the role of human creativity in the industry. Understand how AI and human marketers can work together for optimal results.

B2B Marketers: Stumped for H2 2023? Review these proven tactics (grist for your marketing mill)

Master the art of B2B marketing with proven tactics for effective campaigns in this Film Daily article. Learn how to create impactful strategies that resonate with your target audience, drive engagement, and boost conversion rates. Elevate your B2B marketing efforts and achieve success.