Digital Marketing Insider: 3-5-25

Hey Marketing Insider,

📉 Cutting Through the Noise is Tough.
Marketing in 2025 is more competitive than ever—social algorithms limit your reach, B2B buyers are harder to engage, and ad placements are evolving fast. If you’re feeling the pressure, you’re not alone.

But there’s good news. We’ve rounded up three expert-backed insights to help you adapt, stand out, and drive real results.

Here is what’s inside:

✅ Google’s New Ad Policy – What happens when Google allows multiple ad placements for a single advertiser? More visibility, but also more competition. Find out how to turn this into an advantage.

✅ Social Media Beyond the Algorithm – Tired of chasing the latest algorithm update? Learn how to integrate social media into your broader marketing strategy for long-term success.

✅ Engaging B2B Buyers in 2025 – Buyers are more skeptical than ever. Discover five powerful ways to capture their attention and turn them into loyal customers.

Curious how? Keep reading👇

Google Ads Triple Serving Ads On Same Search Results Page

Google is testing a policy change that allows the same advertiser’s ad to appear multiple times on a single search results page. This update addresses the limitation of ad placements, giving advertisers more visibility across different sections like the top, local pack, and bottom of search results—potentially increasing reach and engagement.

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Social Media Marketing beyond the Algorithm

Many businesses struggle with social media algorithms limiting their reach, making it harder to engage their audience. This article highlights strategies to overcome these challenges by integrating social media with existing marketing efforts, such as using platforms for customer service and brand engagement to drive better visibility and interaction.

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5 ways to get your B2B buyers to care in 2025

B2B marketers struggle to capture buyers' attention in an increasingly crowded and cautious market. This article highlights five key strategies—showing personality, demonstrating empathy, embracing creativity, investing generously, and exhibiting humility—to build authentic connections, foster trust, and drive stronger engagement with potential buyers.

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