🚀Smarter Marketing Starts Now: AI, Timing, and Better Measurement

Discover how financial brands, higher ed marketers, and B2B advertisers are using AI, seasonal timing, and better data to drive real results.

March 27, 2025

Digital Marketing Insider: 3-27-25

This week, we’re diving into timing-driven messaging, AI-powered content, and upper-funnel attribution strategies that actually work. Whether you're marketing financial services, higher education, or B2B tech — this one's for you.

Here’s what’s inside:

  • Aligning Marketing With Key Financial Moments: Discover how top financial brands are timing their outreach with season and why authority-building strategies beat outdated SEO.

  • AI-Powered Content for Higher Ed Marketers: See how universities are using generative AI to create more content, faster and boost engagement without stretching their budgets.

  • Proving ROI on Brand Awareness: Struggling to measure upper-funnel impact? Learn how to design smarter brand lift tests and build models that win over CFOs.

Stay ahead of the curve with these strategies and insights.
Let’s dive in together! 👇

Mastering Advanced Measurement for Higher Funnel Media Impact

Learn how to design smarter tests, track meaningful outcomes like search lift and conversions, and build models that connect brand spend to business impact.

Generative AI is Transforming Content Scaling in Higher Education Marketing

Uncover how higher ed marketers are using AI to create high-quality content faster, personalize outreach, and boost engagement — without extra budget or headcount.
Learn practical ways to scale your enrollment marketing while cutting costs and staying competitive.

Why Authority-Building Strategies Matter for Financial Services

Find out how to align your financial marketing with key seasonal moments like tax season and rate changes to boost engagement and relevance. Learn why authority-building beats outdated SEO.

This newsletter is sponsored by Level Agency, the digital marketing agency that makes you smarter. 💡

Whenever you're ready, there are 2 ways Level Agency can help you:

1. Free Audit: For qualifying companies, Level Agency can provide 30 minutes of free consulting around your biggest area of digital marketing opportunity. Options include paid search, paid social, SEO & conversion rate optimization (CRO). To learn more and see if you qualify, apply here.

2. Promote yourself to 5,000+ marketers by sponsoring this newsletter (limited spots available.) Reply "sponsor" to this email for details.