Digital Marketing Insider (I.A.N.9): 3-1-24

🎉 🎊 Greetings, Marketers! 🎉 🎊

Welcome back to this week's edition of our "Internal Author Newsletters" (I.A.N.), your Friday source of marketing insights, set to hit your inbox at 5 am ET sharp.

This week, our Senior Marketing Strategist, Joanna Nagle, dives into "Smart & Automated Bidding in Google Ads - Why & When To Use It." 🚀

Google Ads offers a plethora of AI-driven bidding options, and Joanna helps you navigate them, focusing on efficiency and effectiveness in your campaigns.

Catch Joanna's breakdown of Smart vs Manual Bidding, selection strategies, and the crucial balance between automation and control for optimal results.

Stay tuned for more exclusive insights tailored just for you, our Marketing Insiders!

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As always, we look forward to sharing deep dives into the topics that matter to you, our Marketing Insiders!

Smart & Automated Bidding in Google Ads - Why & When To Use It

Meta Description:

Google Ads has many AI tools to try in your campaigns, but the most advanced is its automated smart bidding capabilities. With so many options, it can be difficult to choose the right bidding strategy for your business’ goals and account setup. 

Intro:

With the rise in AI, Google has developed advanced machine learning tools for your advertising campaigns inside of Google Ads. One of the most built out tools being smart bidding. With so many bidding options available - max conversions, max conversion value, maximize clicks and more - it can be tough to figure which will work best based on your business’ goals and account setup. 

Smart vs Manual Bidding

Manual bidding strategies are those where you set a strict bid limit yourself, and have been seen as those where you have the most control as an advertiser. However, with advancements in technology and artificial intelligence by Google over the years, smart bidding is quickly becoming more and more pertinent for your campaign’s growth. 

Smart bidding leverages Google's AI to dynamically optimize bids for each auction, aiming to maximize conversions or conversion value. This sophisticated approach includes strategies like Target CPA (Cost Per Acquisition), Target ROAS (Return On Ad Spend), Maximize Conversions, and Maximize Conversion Value, all designed to automate bidding decisions in real-time for optimal performance. By adjusting bids based on a wealth of contextual signals, smart bidding offers a strategic advantage in achieving advertising objectives more efficiently and effectively.

Selecting a Smart Bidding Strategy in Google Ads

{Image from https://support.google.com/google-ads/answer/11095984?sjid=11343019851887257899-NA}

Selecting the right Smart Bidding strategy in Google Ads is pivotal for optimizing your advertising efforts and achieving your business objectives. Each strategy offers unique benefits and is designed to cater to different campaign goals, from maximizing conversion volume to enhancing site traffic. 

Understanding the nuances of each strategy will empower advertisers to make informed decisions. Here, we delve into the advantages and considerations of each approach, highlighting how they can align with your specific advertising needs.

Want to read the rest of the article? Go read the full blog here.

Your guide to Smart Bidding

Discover the game-changing world of Google Ads smart bidding! Learn how automated strategies maximize conversions, clicks, and ROI with ease. Dive in now for smarter, more efficient campaigns!

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The Pros & Cons of Every Automated Bidding Strategy in Google

Explore the future of Google Ads with automated bidding! Uncover how AI-driven strategies revolutionize campaign management, driving higher ROI and freeing up your time for strategic decisions. Dive into the future of advertising now!

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About automated bidding

Discover the power of automated bidding in Google Ads! Learn how AI algorithms optimize bids in real-time to maximize conversions and ROI. Say hello to smarter, more efficient campaigns today!

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Automated Bidding Strategy in Google Ads

Unlock the potential of automated bidding in Google Ads! Dive into this insightful guide to understand how AI-driven strategies optimize bids, boost conversions, and supercharge your advertising ROI. Don't miss out on smarter campaigns!

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