SGE webinar with Chili Piper and Copy.ai today at DMI!

Author

Jona Fritchie
July 10, 2024

Digital Marketing Insider (172): 7-10-24

Howdy Digital Marketing Insiders!

Today is the SGE webinar, are you signed up yet?

Join us TODAY at 11 AM EST (8 AM PST) as industry leaders from WebMechanix a Level Agency, Chili Piper, and Copy.ai share actionable strategies as SGE is rolled out.

Learn how to optimize your SEO & content amidst Google's latest updates and harness AI effectively.

Don't miss out—secure your spot now as seats are limited!

Google Ads Revamps Query Matching: What You Need to Know

Google Ads is updating its query matching system to enhance campaign efficiency. The updates include better handling of misspelled queries, automatic blocking of misspellings in negative keywords, and new brand inclusion and exclusion features. These changes aim to improve ad performance and provide advertisers with more control over brand-related traffic.

Meta’s ad attribution update gives clearer view of conversions

Meta has updated its ad attribution settings, offering advertisers a clearer view of conversions. The new options distinguish between all conversions and first-time conversions, addressing issues with inflated performance metrics. This enhancement provides more accurate insights into ad effectiveness and customer acquisition costs.

Which Metrics Matter In PPC?

In the world of PPC advertising, knowing which metrics matter is crucial. This article explores essential PPC metrics like cost per click (CPC), click-through rate (CTR), and return on ad spend (ROAS). It delves into how these metrics interrelate and impact campaign performance, providing insights on optimizing ad strategies for better results. Discover the key PPC metrics you should focus on and how they can guide your advertising efforts for maximum effectiveness.

Google Considered Blocking Safari Users from New AI Features

Google considered blocking Safari users from its new AI features to reduce reliance on Apple's browser amid antitrust scrutiny. This strategy aimed to push iPhone users towards Google or Chrome apps. However, the plan was not implemented.

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