📈Rethink Enrollment Marketing: New Metrics for Greater Success🔝

Learn why it’s time to move beyond attribution models and embrace new metrics like Marketing Mix Modeling and incremental testing for smarter enrollment marketing.

November 08, 2024

Digital Marketing Insider: 11-8-24

Hello Insiders!

Been having problems with attribution lately? You’re not alone.  

In today’s complex, privacy-focused landscape, traditional attribution methods are failing many marketers – especially in nuanced spaces like higher education enrollment marketing.

In our latest blog "Beyond Attribution: Embracing New Metrics for Enrollment Marketing Success" Level Agency discusses why traditional attribution models are no longer enough and how strategies like Marketing Mix Modeling and incremental testing can offer a more accurate view of your marketing performance.

Curious how? Keep reading👇

Read this article to learn:

  • Why Attribution No Longer Works: Learn why traditional attribution models are failing in a world of data privacy regulations and multiple marketing channels. Discover how new limitations could be impacting your marketing effectiveness.

  • Harnessing New Tools for Success: Find out how Marketing Mix Modeling (MMM) and incremental testing provide a more holistic view of your marketing efforts and help optimize your strategy.

  • Moving Beyond Touchpoints to Incrementality: Shift your focus from tracking individual touchpoints to testing for incremental growth, ensuring your campaigns are driving real, measurable results.

  • Overcoming Organizational Challenges: Understand how to gain leadership buy-in for new measurement strategies and secure the necessary resources to make these tools work for you.

Stay tuned for more expert insights and strategies in upcoming editions! 🚀

To discover this article and more valuable insights, visit our Level Agency Blog. See you there!

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