Digital Marketing Insider (47): 7-19-23

July 19th edition

PMAX is cool - until you go to track and measure it.

Luckily some brainiacs wrote a GAds script to help with just that (and it’s our favorite thing to share today).

A close second, BARD gets new features, and SEO might not be as content heavy as you think πŸ€”

How to track Performance Max campaigns with Google Apps Script

Explore how to monitor the performance of your Max campaigns with Google Apps Script in this insightful article from Search Engine Land. Learn to automate tracking, gain valuable insights, and enhance your digital marketing strategy. Perfect your campaign management with this handy guide!

Google expands Bard to more countries, more languages and adds new features

Google is expanding BARD, its AI-driven tool, to more countries and languages, and adding new features! This Search Engine Land article goes in-depth on the update, exploring its potential impact on users worldwide. Discover how these changes could enhance your Google experience today.

Effective tools for converting site visitors into regular customers of your business

Looking to convert site visitors into regular customers? This TechiExpert article introduces effective tools to help achieve this goal. Learn how to enhance user experience, boost engagement, and increase conversion rates. Transform your website into a customer magnet today!

Do Categories & Structure Matter More For SEO Than Just Content?

Does website structure matter as much as content for SEO? This Search Engine Journal article explores the importance of categories and structure in SEO strategy. Learn how a well-structured site can enhance your SEO performance. Uncover the balance between content and structure today!

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