Digital Marketing Insider (36): 6-23-23

Author

Josh Muskin
June 23, 2023

June 23rd edition:

The only constant is change.

Adapting to the environment is the hallmark of a successful marketer.

Whether AI, ABM, or using creator led content (on search?!) - it’s important to keep up - that’s what today’s all about.

Search used to just be keywords. But with the introduction of AI, it’s so much more

Explore how AI is revolutionizing search advertising by altering consumer behaviors and redefining digital channels. Delve into the dynamic world of AI-driven search strategies and discover how marketers can harness this technology to stay competitive and deliver more effective ad campaigns.

137% of marketers have heard of AI. But new study shows the majority are also (actually) bought in.

A recent study by Intuit & Mailchimp reveals that a majority of SMB marketers are embracing artificial intelligence (AI) for their marketing strategies. Learn how AI is empowering small businesses to optimize their marketing efforts, drive better results, and compete with larger enterprises.

ABM is harder when nobody’s buying (so do this…)

Adapt your Account-Based Marketing (ABM) strategy amid economic uncertainty with expert insights from Forbes Tech Council. Learn how to refine your approach, focus on the right prospects, and leverage technology to drive better results, ensuring your business thrives in challenging times.

Creator-led content marketing… on search?!

Dive into the future of search with creator-led content marketing, as it takes center stage in driving organic traffic and audience engagement. Discover how this innovative approach can help you build a loyal customer base, boost your brand's online presence, and stay ahead in the ever-changing digital landscape.