August 16th edition

Nostalgia can be powerful.

Fondly remembering the smell of french toast from your childhood (just me?) or the jingle of Saturday morning cartoons!

Nostalgia can be great, but it’s not overly useful when it comes to social advertising, there’s simply too much change, too quickly to stay in the past.

(yes, I’m aware this was a stretch, bear with me, it’s worth it)

The social ads landscape has changed a LOT. A few years ago we were all like “TikTok who?”.

And now we feel compelled to remind people that X used to mean Twitter.

“Change” is an understatement.

Anywho, it’s been a wild ride, and in today’s newsletter - we’re covering how things will change even more in 2024, trends to stay on top of, and how to manage your spend across the diverse options now available to us.

Onward!

What Could a Break-Up of Google’s Ad Network Mean for Tech?

The European Commission may break up Google's ad network, accusing it of favoring its own services. This could reshape Google's ad structure, creating opportunities for other ad tech firms. However, it may also force advertisers to revamp strategies and find new platforms.

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Why search marketing education is a MUST within companies

Explore why search marketing education is essential within companies. Addressing the gap in search marketing leadership can lead to significant benefits. This article discusses the importance and ways to improve it.

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The paid social landscape: from TikTok growth to AI-powered buying

Discover key trends in social media advertising for 2023-2024. Volatile ad market, TikTok's growth, AI solutions, retail media collaboration, and native commerce strategies shape the landscape. Stay ahead of the curve to maximize ad spend and performance.

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Google Releases Updated Holiday Advertising Playbook

Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results for marketers.

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