Meta makes updates for lead gen (and ecomm) in Q4.

Author

Josh Muskin
November 20, 2023

Digital Marketing Insider (93): 11-20-23

Meta’s making EOY moves.

Not only are they announcing a formal partnership with Amazon for better conversion data tracking/optimization(!) but things on the “lead gen“ side are getting interesting too.

Advantage+ being repurposed for lead gen, and other key features all published in a new guide (linked below)

Meta partners with Amazon to streamline advertisers’ conversions

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Meta's Q3 Earnings Were Solid, but It's Not Out of the Woods Just Yet

Unveil the story behind Meta's Q3 earnings! Delve into the analysis of a solid performance, understanding the dynamics that shape the company's current standing and future prospects.

Meta Ads for ecommerce: 7 things to test and iterate

Elevate your eCommerce game with Meta ads! Uncover the 7 key elements to test and iterate for optimal performance. Stay ahead in the dynamic world of online advertising.

Meta Publishes New Guide to Its Lead Gen Ad Options

Unlock the potential of lead generation with Meta! Explore the latest guide to Meta's lead-gen ad options. Stay ahead in leveraging social media for business growth.

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