Marketing Mavericks: Get the Scoop!

🚀 Ready to elevate your digital marketing strategy? Dive into our latest insights on CFOs, ROI of social media, and Meta Ads magic!

Digital Marketing Insider: 9-25-24

Hey Digital Marketing Insiders! 🌟 

Get ready to supercharge your digital marketing strategy with this week’s newsletter.

We’re diving into why CFOs should pay attention to digital marketing spend, exploring whether paid social media is truly worth your investment, and uncovering six advanced Meta Ads KPIs you might be missing. It's all about maximizing your impact and staying ahead in the digital game.

Let’s jump in and unlock some marketing magic together. 🚀✨

It’s time CFOs took note of digital marketing spend

As digital marketing costs rise, CFOs must focus on the financial impact of increased ad spending across platforms like YouTube and Meta. Understanding trends like cross-channel spending, customer acquisition costs, and return on ad spend can help align marketing budgets with long-term business goals.
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Curious about whether paid social media is worth the investment? This article breaks down the benefits, including enhanced audience targeting, boosted engagement, and measurable ROI. It also explores strategies for optimizing ad spend across major platforms like Facebook, Instagram, and LinkedIn.
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6 advanced (yet missing) Meta Ads KPIs to track success

Meta Ads offers a foundation of basic KPIs, but marketers should track six advanced metrics for better optimization. These include net new reach, hook rate, retention rate, quality visit rate, lifetime value, and lifetime benefits. These KPIs help improve audience targeting, engagement, and conversions.
Read More.

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