Digital Marketing Insider (102): 12-15-23

Marketers rely on Google.

For better or worse.

They rely on the analytics, the organic traffic and the paid bit as well.

So, today - we’re covering all the bases
- 3 easy settings to improve GADs performance
- GA4 features to get ahead of that cookie-pocalypse thing
- What is actually the same between SEO/SEM

All that, and a bonus hit of LinkedIn trends!

Improve your Google Ads performance: 3 simple setting changes

Discover the latest Google Ads setting changes that can supercharge your campaign performance! This insightful article highlights key adjustments to maximize your ad impact. From enhanced targeting options to strategic bidding, unlock the secrets to elevate your advertising game and achieve better results. Dive into the details for a competitive edge in the evolving landscape of online advertising.

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Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation

Gear up for the impending third-party cookie depreciation with Google Analytics 4! Explore four essential features outlined in this article to ensure a seamless transition. From AI-driven insights to privacy-centric practices, learn how GA4 empowers your analytics strategy for a future-proof approach. Stay ahead in the digital landscape with these crucial tools to navigate the evolving realm of online tracking.

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Key differences and similarities of SEO and SEM (best guide for 2024)

Navigate the dynamic landscape of digital marketing with insights from this article on SEO vs. SEM in 2024. Uncover the evolving strategies, trends, and challenges that will shape your online visibility. Stay ahead in the competitive game as the author explores the future of Search Engine Optimization and Search Engine Marketing, offering valuable perspectives for a successful online presence in 2024 and beyond.

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LinkedIn Ads in 2023: Trends, hits and gaps to be filled

Explore the upcoming trends and untapped opportunities in LinkedIn Ads for 2023! This article delves into the evolving landscape, addressing key gaps and highlighting strategies to optimize your advertising efforts on the platform. Stay ahead of the curve with insights that will empower you to leverage LinkedIn Ads effectively and make the most of the platform's advertising potential in the coming year.

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