Digital Marketing Insider: 9-09-24

Hi DMI readers,

Happy Monday!

In this edition of our newsletter, we bring you news on the latest trends and controversies in the marketing world. From Google's debunking of SEO myths to Apple's innovative AI integration and the UK watchdog's scrutiny of Google's ad tech practices, this news update can help you stay informed about the current marketing landscape.

Time to dive in.

Google Debunks the Myth of Outbound Links for SEO Benefits

Google's John Mueller has debunked the long-held belief that adding outbound links to other websites inherently benefits SEO. Mueller clarified that the practice of including a specific number of outbound links for SEO purposes is misguided. Instead, he emphasized that content should be created with the audience in mind, focusing on providing value and relevance rather than adhering to arbitrary link quotas. While outbound links can validate content and provide value to readers, their primary purpose should be contextual relevance rather than SEO manipulation.

Read more.

Apple Intelligence: Integrating Generative AI into Existing Ecosystem

At WWDC 2024, Apple introduced Apple Intelligence, a generative AI platform designed to integrate seamlessly into existing apps rather than as a standalone feature. Leveraging large language models (LLM), Apple Intelligence enhances functionalities like text and image generation across apps such as Mail, Messages, and Pages. It also revitalizes Siri with deeper integration and contextual awareness. The platform, set to launch in the fall with iOS/iPadOS 18 and Mac Sequoia, will be available on select Apple devices, including the iPhone 15 Pro and newer models. This strategic move aims to keep Apple competitive in the AI landscape while maintaining its focus on user privacy and on-device processing.

Read more.

UK Watchdog Accuses Google of Anti-Competitive Practices in Ad Tech Market

The UK's Competition and Markets Authority (CMA) has provisionally found that Google is abusing its market dominance and engaging in "self-preference" practices that could harm thousands of UK publishers and advertisers. The investigation highlights Google's control over key parts of the digital ad tech supply chain, including its ad-buying tools and publisher ad server, DoubleClick For Publishers (DFP). The CMA claims Google manipulates bids and gives preferential treatment to its own ad exchange, AdX, thereby restricting competition. The watchdog will consider Google's response before deciding on further actions. Similar investigations are underway by the US Department of Justice and the European Commission.

Read more.

Stay tuned to your inbox for more insights and detailed strategies.

This newsletter is sponsored by WebMechanix, the digital marketing agency that makes you smarter. 💡

The latest episode of Revenue Driven CMO podcast

Whenever you're ready, there are 3 ways WebMechanix can help you:

1. Free Audit: For qualifying companies, WebMechanix can provide 30 minutes of free consulting around your biggest area of digital marketing opportunity. Options include paid search, paid social, SEO & conversion rate optimization (CRO). To learn more and see if you qualify, apply here.

2. WMXtra: Our newest premium content portal for Digital Marketing Insider subscribers. You'll get instant access to all our exclusive content, strategy guides, trainings and best practices that will not be posted anywhere else. You'll also get direct access to our digital marketing experts, a peer to peer network made up of hundreds of marketers and details on our partner program (more $$ in your pocket). Get instant access here.

3. Promote yourself to 5,000+ marketers by sponsoring this newsletter (limited spots available.) Reply "sponsor" to this email for details.