Digital Marketing Insider (I.A.N.8): 2-23-24

🎉 🎊 Greetings, Marketers! 🎉 🎊

Welcome back to the heart of our "Internal Author Newsletters" (I.A.N.), your Friday beacon of marketing insights, released faithfully at 5 am ET.

Your warm feedback from last week pushed our team to find other topic we think will matter to you! 🙌

Today's spotlight? Design Accessibility Insights and Best Practices for Inclusivity 🌐✨

In our digital-first world, web design accessibility — designing usable websites for all people — is how you create inclusive and user-friendly web experiences.

Our guide on this deep dive into accessibility is our Creative Director at WebMechanix Dennis Zechman!

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As always, we look forward to sharing deep dives into the topics that matter to you, our Marketing Insiders!

Design Accessibility Insights and Best Practices for Inclusivity

In our digital-first world,  web design accessibility — designing usable websites for all people — is how you  create inclusive and user-friendly web experiences. 

From accessible carousels to text over images, every aspect of design plays a crucial role in fostering inclusivity and usability. To help you improve your site’s design accessibility let’s delve into some essential insights and best practices that , emphasize the importance of accessible web design principles.

Accessible Website Design Elements

Out of all web design elements you can include on a site, carousels, text-overlays, and learn more links are some of the most common.

However, most of the time they’re not designed in an accessible way, and are a usability nightmare. Here are some actionable tips you can use to update these elements to have a more accessible design.

How to Create Accessible Carousels

Accessible carousels are ubiquitous elements in web design, but their implementation often poses challenges in terms of usability and inclusivity.

A comprehensive guide by Smashing Magazine provides valuable insights into when to use carousels and how to build accessible carousels, emphasizing techniques such as keyboard navigation, ARIA roles, and semantic HTML structure.

Prioritizing keyboard accessibility and ensuring proper focus management are essential steps in creating carousels that cater to diverse user needs like cognitive, motor, or visual impairments.

Best Practice for Designing Accessible Text Over Images

Text overlaid on images can enhance visual appeal, but it also presents accessibility concerns for users with visual impairments or cognitive disabilities. Smashing Magazine's exploration of accessible text over images delves into techniques for optimizing readability and ensuring compatibility with assistive technologies.

Employing high contrast ratios, providing alternative text, and utilizing CSS techniques for text enhancement are crucial steps in designing inclusively without compromising aesthetics.

Effective Learn-More Links Improve User Engagement

Learn-more links serve as gateways to additional content or resources, but their design and placement significantly impact user engagement and accessibility.

The Nielsen Norman Group's article on learn-more links highlights the importance of clear labeling, strategic placement, and concise descriptions to facilitate seamless navigation for all users.

By incorporating descriptive text and avoiding vague phrases like "click here," designers can enhance accessibility while promoting user interaction and exploration.

Championing Accessible Design Isn’t Hard

Design accessibility is not merely a checkbox but a fundamental aspect of creating digital experiences that prioritize inclusivity and usability for all users.

By embracing best practices outlined in resources such as Smashing Magazine and the Nielsen Norman Group, designers can elevate their craft to ensure accessibility in web design. From accessible carousels to text over images and learn-more links, every design element contributes to a more inclusive online environment.

Let's continue to champion accessibility in design to foster a web that is welcoming and accessible to everyone.

Let’s talk.

A Step-By-Step Guide To Building Accessible Carousels

Master the art of crafting inclusive carousels! Learn practical tips and best practices for accessibility in carousel design. Elevate user experience and ensure your content shines for all. Dive into this comprehensive guide and create engaging, barrier-free interfaces today!

Read More →

Designing Accessible Text Over Images: Best Practices, Techniques And Resources (Part 2)

Delve deeper into accessible design with Part 2 of our series on text over images! Unlock key strategies and techniques to ensure your visual content is inclusive for all users. Enhance your design skills and make your message accessible to everyone. Dive into the article now!

Read More →

Carousel Usability: Designing an Effective UI for Websites with Content Overload

Explore the science behind effective carousels! Discover essential design principles and strategies for creating engaging and impactful carousel interfaces. Elevate user experience and drive conversions with insights from this comprehensive guide. Start designing your next carousel with confidence!

Read More →

“Learn More” Links: You Can Do Better

Dive into the power of 'Learn More' links! Uncover best practices and strategies for creating effective and user-friendly links that enhance navigation and user experience. Elevate your website's usability and engagement with insights from this informative article. Start optimizing your links today!

Read More →

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