Digital Marketing Insider: 11-4-24

Hey Digital Marketing Insiders,

Do you count on Google Ads to bring in leads or sales for your company?

If you want to stay one step ahead of your competitors, here’s what you need to know…

These three new features are helping advertisers like you improve reach, targeting, and ad performance on Google Ads:

• AI-Powered Performance Max Updates: New features can enhance your campaigns for the peak season, boosting engagement and efficiency.

• Google Business Links Pilot: Learn about innovative features that allow for more tailored ad experiences, potentially increasing your reach.

• New Ad Regulations: Understand the implications of recent changes affecting local service ads and how they could impact your advertising strategies.

Ready to upgrade your advertising strategy? Let’s dive in! 👇

Google announces additional AI-powered PMax updates for peak season

Google’s latest Performance Max (PMax) updates empower advertisers for the holiday rush with new AI features. From creating multiple video versions to experimenting with targeted landing pages, these updates offer fresh options for peak season campaigns.
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Google pilots Business Links to boost Search Ad engagement

Google is piloting Business Links, a new feature that enables search ads to showcase customizable, AI-enhanced headlines tailored to various customer intents. This tool aims to improve engagement by allowing advertisers to create dynamic content that resonates with diverse audiences.
Read More.

Google Ad change Could Affect Millions of Small Businesses

Starting November 21, only businesses with a verified Google Business Profile can run Google Local Services ads. This change aims to combat fraud, but it could unintentionally hinder legitimate businesses unaware of the new requirements.
Read More.

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