August 23rd edition

Google might FINALLY be helping out the little companies out there.

Where previously it was VIP only, now it appears even the smallest of clients can get 1:1 support from the big G.

Here’s what to expect (and look out for)

The success elements of marketing-driven growth, part 2

Dive into the second part of the Martech series on marketing-driven growth success factors. Explore advanced strategies for scaling marketing impact, leveraging data-driven insights, and fostering customer-centricity. Elevate your growth game with proven tactics.

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Google Ads trials enhanced customer service for small businesses

Discover the new Google Ads trial offering enhanced customer service for small businesses. This one-on-one support, typically reserved for Google Ads' largest clients, could revolutionize your digital marketing strategy.

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The three types of digital value that get customers to buy

Discover the trio of digital value propositions that drive customer purchases. This Martech article dissects how functional, emotional, and symbolic value influence consumer decisions. Uncover strategies to craft compelling offers.

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Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Uncover the significance of content marketing for local businesses in this Search Engine Journal article. Explore how creating valuable content can boost visibility, engage customers, and drive growth. Learn why it's crucial to integrate content strategies into your local business approach.

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