Google loses big and, uh, so do you?

Author

Jona Fritchie
October 18, 2023

Digital Marketing Insider (82): 10-18-23

Google loses billions of dollars.

You lose targeting capabilities (and, uh, lots of other stuff).

Things are getting more obscure under the guise of privacy - here’s exactly how it can impact you.

How the Google antitrust lawsuit can impact advertisers

Curious about the Google antitrust lawsuit's impact on advertisers? Get the scoop in this article from Search Engine Land. Stay informed about potential changes in the ad landscape.

How to Avoid Search Budget Cannibalization For A Better Share Of Spend

Prevent search budget cannibalization for a bigger share of spend. Learn how in this insightful article on Search Engine Journal. Maximize your advertising ROI.

Dofollow Backlinks vs. Nofollow Backlinks: Which Reigns Supreme for SEO?

Boost your website's SEO with dofollow and nofollow backlinks! Explore their power and impact in this informative Neil Patel article. Enhance your link-building strategy now.

Real-Time Data Revolutionizes Google Ads Campaign Strategies

Discover the game-changing impact of real-time data on Google Ads campaigns. Dive into this transformative article on Medium by SquareShift for cutting-edge insights.

This newsletter is sponsored by WebMechanix, the digital marketing agency that makes you smarter. 💡

Whenever you're ready, there are 3 ways WebMechanix can help you:

1. Free Audit: For qualifying companies, WebMechanix can provide 30 minutes of free consulting around your biggest area of digital marketing opportunity. Options include paid search, paid social, SEO & conversion rate optimization (CRO). To learn more and see if you qualify, apply here.

2. WMXtra (coming soon): A premium content portal for Digital Marketing Insider subscribers. You'll get instant access to all our premium content, strategy guides, trainings and best practices. You'll also get direct access to our digital marketing experts, a peer to peer network made up of hundreds of marketers and details on our partner program (more $$ in your pocket).

3. Promote yourself to 3,000+ marketers by sponsoring this newsletter (limited spots available.) Reply "sponsor" to this email for details.