Get users to tell you stuff (and other key first-party data tips)

Author

Josh Muskin
October 16, 2023

Digital Marketing Insider (81): 10-16-23

Sure - cookie-pocalypse got delayed…

But first party data collection? Yeah don’t delay that.

There’s a rising importance in collecting your own audience data in B2B (and it’s a key strategy in 2024+).

If you’ve started, great! If you haven’t, check out posts 3 & 4 here.

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