Digital Marketing Insider (104): 12-20-23

“Garbage in, garbage out.”

No, that’s not a well crafted phrase from the mind of my 4yo. No, no.

It’s instead, the proper way to think about AI (in most, if not all forms).

Consider the data you use to derive an answer, and then ask yourself, is it garbage? Or gold.

AI is only as smart as the data you feed it

Unlock the potential of AI! "AI is Only as Smart as the Data You Feed It" emphasizes the pivotal role of quality data in maximizing artificial intelligence. Dive into this Martech article for crucial insights into optimizing AI efficiency and unleashing its true intelligence. Elevate your understanding of the symbiotic relationship between data quality and AI prowess. Harness the power of smart data for smarter AI outcomes.

Read More →

Paid search for lead gen: Tips for new accounts with limited budgets

Navigate the world of Paid Search with tips tailored for new accounts and limited budgets! Dive into this insightful article on Search Engine Land to discover effective strategies for maximizing lead generation in challenging scenarios. Unlock the potential of your campaigns and make the most out of your resources.

Read More →

Google to Release New Feature in January as Part of Privacy Sandbox

Exciting news for advertisers! Google is set to unveil a groundbreaking feature. Get the inside scoop on this upcoming release and stay ahead in the dynamic world of programmatic advertising. Read more on Spiceworks to be in the know!

Read More →

How to Start Using Google’s Gemini: Is It Free?

Dive deep into the ChatGPT-4 vs. Gemini comparison in this detailed analysis for 2023. Uncover insights on performance, features, and more. Stay informed with a comprehensive breakdown on Ambcrypto's blog.

Read More →

This newsletter is sponsored by WebMechanix, the digital marketing agency that makes you smarter. 💡

Whenever you're ready, there are 3 ways WebMechanix can help you:

1. Free Audit: For qualifying companies, WebMechanix can provide 30 minutes of free consulting around your biggest area of digital marketing opportunity. Options include paid search, paid social, SEO & conversion rate optimization (CRO). To learn more and see if you qualify, apply here.

2. WMXtra (coming soon): A premium content portal for Digital Marketing Insider subscribers. You'll get instant access to all our premium content, strategy guides, trainings and best practices. You'll also get direct access to our digital marketing experts, a peer to peer network made up of hundreds of marketers and details on our partner program (more $$ in your pocket).

3. Promote yourself to 5,000+ marketers by sponsoring this newsletter (limited spots available.) Reply "sponsor" to this email for details.