- Digital Marketing Insider
- Posts
- Essential Insights: Google's Core Update, Social Listening Strategies, and Ad Spend Growth
Essential Insights: Google's Core Update, Social Listening Strategies, and Ad Spend Growth
Discover the latest strategies and trends in SEO, social listening, and ad spend to keep your marketing efforts ahead of the curve.
Mike Moreno
August 26, 2024
Digital Marketing Insider: 8-26-24
Hi DMI readers,
In today’s edition of our newsletter, we bring you the latest news and insights to keep your marketing efforts ahead of the curve.
From Google's August 2024 core update focusing on small publishers to leveraging social listening for better audience understanding, and the anticipated growth in ad spend for H2 2024, we've got you covered.
Dive into the articles below to stay informed.
Google's August 2024 Core Update Focuses on Small and Independent Publishers
Google's August 2024 core update, now rolling out and expected to take a month to complete, aims to surface more useful content from small and independent sites, addressing feedback from previous updates that negatively impacted these publishers. This update emphasizes promoting genuinely useful content over content designed solely for search performance. CMOs and marketing decision-makers should monitor their site performance closely and focus on creating helpful, people-first content to maintain or improve search rankings amidst this update.
Social listening, the practice of tracking online conversations about your brand, industry, and competitors, is becoming essential for strategic decision-making. By leveraging insights from social media platforms, review sites, and forums, brands can improve customer advocacy, gain insights from potential customers, stay ahead of the competition, and manage potential crises. Tools like Later Social simplify the process, enabling brands to monitor mentions, analyze sentiment, and join relevant conversations to enhance visibility and engagement.
"Social listening is more than just monitoring social media; it’s about unlocking the full potential of online conversations."
Ad Spend Growth in H2 2024 Driven by Social Media and Display
According to Mediaocean's 2024 H2 market report, the optimism in the ad industry is set to continue, with significant increases in spending across social media, digital display/video, and connected TV (CTV). More than half of marketers view CTV and generative AI as critical trends, with AI particularly important for data analysis and market research. The report, based on input from over 1,200 marketing professionals, highlights the growing importance of first-party data management and the need for robust ad verification and measurement to ensure effective media investments.
Stay informed and ahead of the competition with these critical insights. For more info. and detailed strategies, feel free to reach out to our team.
This newsletter is sponsored by WebMechanix, the digital marketing agency that makes you smarter. 💡
Whenever you're ready, there are 3 ways WebMechanix can help you:
1. Free Audit: For qualifying companies, WebMechanix can provide 30 minutes of free consulting around your biggest area of digital marketing opportunity. Options include paid search, paid social, SEO & conversion rate optimization (CRO). To learn more and see if you qualify, apply here.
2. WMXtra: Our newest premium content portal for Digital Marketing Insider subscribers. You'll get instant access to all our exclusive content, strategy guides, trainings and best practices that will not be posted anywhere else. You'll also get direct access to our digital marketing experts, a peer to peer network made up of hundreds of marketers and details on our partner program (more $$ in your pocket). Get instant access here.
3. Promote yourself to 5,000+ marketers by sponsoring this newsletter (limited spots available.) Reply "sponsor" to this email for details.