Digital Marketing Insider (180): 8-7-24

Howdy Digital Marketing Insiders!

Get ready for an exciting edition packed with actionable insights and innovative strategies. This week, we're exploring the magic of push notifications to supercharge your SEO and skyrocket your revenue.

Dive into the world of B2B content marketing with tips to captivate and convert your audience. Plus, uncover Google's top SEO insights from Google Trends to stay ahead of the curve. Whether you're looking to enhance engagement or boost your marketing efforts, we've got you covered.

Let's make this week a game-changer for your digital marketing journey!

Federal Court Finds Google Guilty of Monopolistic Practices

A US federal court has found Google guilty of monopolistic practices in the search and advertising sectors, marking a significant legal victory for the Department of Justice. This ruling could lead to changes in Google's business practices or a possible breakup of its search operations. However, Google plans to appeal the decision.

Read More →

Push notifications: The secret weapon for SEO and revenue growth

Discover how integrating push notifications can elevate your SEO strategy and revenue. This article explores the benefits of push notifications, including high subscription rates, real-time communication, and cross-platform reach. Learn how they enhance user engagement, drive traffic, and support monetization efforts, debunking myths about their impact on SEO.

Read More →

B2B content marketing: Driving success through strategic content creation

Unlock the power of B2B content marketing to engage and convert your target audience. This article covers essential strategies for creating impactful content, including understanding your customers, crafting compelling materials, and leveraging generative AI. Learn best practices for distribution, promotion, and data-driven approaches to maximize your marketing success.

Read More →

Google Gives 5 SEO Insights On Google Trends

Google reveals five key insights about using Google Trends for SEO. The tool helps understand search query dynamics over time and by geography. Insights include the use of a sample of search data, data cleaning to remove noise and protect privacy, and the normalization of data. The ability to explore topics, rather than just keywords, provides a broader understanding of search trends and helps optimize content effectively.

Read More →

This newsletter is sponsored by WebMechanix, the digital marketing agency that makes you smarter. 💡

The latest episode of Revenue Driven CMO podcast

Whenever you're ready, there are 3 ways WebMechanix can help you:

1. Free Audit: For qualifying companies, WebMechanix can provide 30 minutes of free consulting around your biggest area of digital marketing opportunity. Options include paid search, paid social, SEO & conversion rate optimization (CRO). To learn more and see if you qualify, apply here.

2. WMXtra: Our newest premium content portal for Digital Marketing Insider subscribers. You'll get instant access to all our exclusive content, strategy guides, trainings and best practices that will not be posted anywhere else. You'll also get direct access to our digital marketing experts, a peer to peer network made up of hundreds of marketers and details on our partner program (more $$ in your pocket). Get instant access here.

3. Promote yourself to 5,000+ marketers by sponsoring this newsletter (limited spots available.) Reply "sponsor" to this email for details.