Digital Marketing Insider is entering "holiday mode"🎄🎅🏻

In light of the upcoming holidays, we'll be reducing our emails to once per week.

November 18, 2024

Digital Marketing Insider: 11-18-24

Hello Insiders!

Hope you're geared up for a fantastic holiday season with your loved ones.

Quick update -- for the holiday season, Digital Marketing Insider will now be sending you emails once per week on Mondays.

Each email will keep you up to speed on the latest in digital marketing, featuring insights from a Level Agency expert plus top news stories for the week.

With that in mind, let's get to the news!👇

The Decline of PPL: Why It’s Time to Move On

Pay-Per-Lead (PPL) advertising, once a go-to for cost-effective lead generation, is now facing significant challenges. Issues like bundled lead quality, low retention rates, stringent privacy regulations, and declining conversion rates are prompting marketers to reconsider its effectiveness.

Unlocking a B2B marketing goldmine of campaign and creative data

B2B marketing is flooded with data, but not all of it is useful. This article explores how marketers can identify credible, actionable insights from reliable sources to drive better campaigns and creative strategies.

Facebook and Instagram Ads Updates for 2025

Meta's 2025 ad updates introduce AI-driven tools like Advantage+ Shopping Campaigns and Advantage+ Placements, automating audience targeting and ad placements for enhanced performance.

New Google AdSense Collapsible Anchors

Google AdSense has introduced collapsible anchor ads for mobile devices, which automatically expand to enhance visibility and user engagement. Users can easily collapse these ads to their original size, ensuring a balance between ad performance and user experience.

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