Digital Marketing Insider (31): 6-12-23

Author

Josh Muskin
June 12, 2023

June 12th edition:

It used to be easy to avoid the ‘shiny new thing’

But there are SO MANY new things.

And they are SO SHINY.

It’s getting harder and harder every day.

Here are some shiny things that we believe are actually worth a look 👀

Gen Z doesn’t search, they social.

Learn how to effectively reach Gen Z on social media platforms. Discover the characteristics that define this generation and the strategies that work best to engage them on social media. From TikTok to Instagram, this article provides valuable insights and tips for marketers looking to connect with Gen Z audiences.

Google Analytics 4 audience builder becomes slightly less useless

Enhance your marketing strategy with Google Analytics 4's Audience Builder, now featuring six new dimensions and metrics. Leverage these powerful tools to better understand your audience and optimize your campaigns. Stay ahead in the digital marketing landscape with the latest GA4 updates.

Future digital marketing things worth giving a 💩 about

Get a glimpse into the future of digital marketing in 2023. Discover the key changes and trends shaping the industry and learn how to adapt your strategies to stay ahead. Embrace the evolving landscape and ensure your business thrives in the ever-changing world of digital marketing.

Keeping AI as we know it from becoming Skynet

Navigate the complex ethical challenges of AI with insights from Wharton's experts. Delve into the algorithmic divide and explore the implications of artificial intelligence on society. Join the conversation on responsible AI development and deployment to shape a more equitable future.