Digital Marketing Insider (168): 6-26-24

Hey Digital Marketing Insiders!

Get ready to dive into the latest and greatest in digital analytics and ad strategy!

This week, in preparation for next Monday’s end to Google Universal Analytics forever (RIP) we've packed our newsletter with must-read articles covering Google Analytics 4, how to slash wasted ad spend, and a comprehensive guide to GA4 data collection.

Whether you're fine-tuning your campaigns or exploring new insights, this edition has something for every digital marketer looking to level up.

Let's stay ahead of the curve together!

Google turns off Universal Analytics July 1: What you need to know

Google will retire Universal Analytics on July 1st, impacting how data is collected and processed. Businesses must transition to Google Analytics 4 for continued insights, utilizing advanced features like AI-driven insights and cross-device tracking. Stay ahead by understanding the changes and upgrading promptly.

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What is Google Analytics 4, and why is it taking the place of UA?

Discover the power of Google Analytics 4 (GA4) with its enhanced features for understanding user behavior across platforms. GA4 offers advanced analysis, machine learning insights, and unified data tracking, ensuring comprehensive and actionable insights for your business. Embrace GA4 to stay ahead in the evolving digital landscape.

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How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

Learn effective strategies to reduce wasted ad spend caused by close variants in Google Ads. Close variants can lead to untargeted clicks and increased costs. Discover how to refine your keyword targeting, utilize negative keywords, and leverage match types effectively to optimize your ad campaigns and maximize ROI.

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Guide to GA4 data collection & mapping

Explore the comprehensive guide to harnessing data with Google Analytics 4 (GA4). Learn how GA4 revolutionizes data collection, emphasizing event-based tracking for deeper insights into user behavior across websites and apps. Discover enhanced measurement capabilities, custom event tracking, and effective data mapping strategies to optimize your analytics efforts. Stay ahead in digital marketing with GA4’s user-centric reporting, empowering informed decision-making and strategy refinement.

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