Digital Marketing Insider (33): 6-16-23

Author

Josh Muskin
June 16, 2023

June 16th edition:

Google makes lots of changes.

Some small. Some big.

Search generative experience (SGE) will be a big one, but within that, are new ways to show content.

One of them? Perspectives.

If you only read one article, check the first link - get ahead of the competition and rank in a totally new SERP format.

Heard of “Google Perspectives”? No? Here’s what to do with it

Unlock the secrets of optimizing content for Google's ever-evolving algorithms. Learn how to create content that resonates with both users and search engines, using insights from Google's perspectives. Boost your website's visibility and rankings with these expert tips and strategies.

Catch and (probably not) release! Brandtech Group acquires Jellyfish to create $1B digital marketing agency

Witness the transformative $1B acquisition of digital marketing agency Jellyfish by Brandtech. Understand the implications of this deal on the marketing landscape and how it signals a new era of growth and innovation. Stay informed on the latest developments in the world of digital marketing.

AI, digital marketing, and commentary that actually makes sense

Explore the future of digital advertising with AI marketing. Unveil the potential of artificial intelligence in revolutionizing ad campaigns, audience targeting, and personalization. Stay ahead of the curve by embracing AI-driven marketing strategies and transform your digital advertising game.

Switching to GA4 is better for brand, better for business (and you don’t have a choice anyway)

Discover 3 compelling reasons to switch to Google Analytics 4 (GA4) for a better brand and business. Uncover the benefits of GA4's advanced features, improved insights, and future-proof capabilities. Elevate your marketing strategy by embracing the next generation of analytics with GA4.